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Trademark Policy

Last modified: January 20, 2015

Search Experiences trademarks and brands are valuable corporate assets and are an important part of its intellectual property portfolio. Search Experiences trademarks and logos are to be used properly and only within the terms of a valid written license with Search Experiences.

General

All Search Experiences trademarks, logos, service marks, trade dress, slogans, copyrighted designs or other Licensed Marks (collectively “Licensed Marks”) will be used only as explicitly licensed by Search Experiences under this trademark policy (“Policy”). The Search Experiences Licensed Marks include, without limitation, the name “Search Experiences”, the Search Experiences logo.

Approval

Certain usages of the Licensed Marks are fine and no specific permission from us is needed. You may use Licensed Marks only if you comply with the requirements set forth below:

  • You are using the Licensed Marks solely on your website(s) in order to: (i) promote Search Experiences, and/or (ii) refer to Search Experiences’ website. or
  • You are using the Licensed Marks as part of an impartial review of Search Experiences’ products, services or strategic partners.
    Permission from us is necessary to use any of the Licensed Marks under any circumstances other than those specifically permitted above. Nothing herein shall confer or vest in you any right of ownership in any Licensed Marks. If you are seeking Permission to use any Search Experiences Licensed Marks please contact legal@searchexperiences.com.

Appearance of Logos

You will ensure that the presentation of the Licensed Marks will be consistent with Search Experiences’ own use of the Licensed Marks in comparable media. From time to time, Search Experiences may provide you with a written guideline as to the size, typeface, colors, and other graphic characteristics of the Licensed Marks, which upon delivery to you shall be deemed to be incorporated into this Policy.
Proper Trademark Usage Rules include:

  • As with all other trademarks, the trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the trademark.
  • Use the appropriate trademark symbols with each trademark.
  • Use the trademark symbol in the first appearance in the body of text, and in the most prominent instance (e.g., a paragraph headline) when permitted by space and an applicable style guide.
  • Never hyphenate or abbreviate the trademark.
  • Never incorporate the trademark or any part of the trademark into a third party’s company name, product brand name, or model number.

Restrictions upon Use

The Licensed Marks will not be presented or used:
in a manner that suggests that editorial content has been authored by, or represents the views or opinions of, Search Experiences or any Search Experiences personnel or affiliate;
in a manner that is misleading, defamatory, libelous, obscene, infringing or otherwise objectionable;
in connection with any material that infringes the trademark, copyright or any other rights of any third party;
as part of a name of a product or service of a company other than Search Experiences; or
in a manner that infringes, derogates, dilutes, or impairs the rights of Search Experiences in the Licensed Marks.
You agree to do nothing which will in any way impair or invade Search Experiences’ complete ownership and control of its Licensed Marks. You further agree that you will not use the Licensed Marks to indicate or imply in any way that you are part of Search Experiences or that Search Experiences has any ownership interest in you. You shall not use any Licensed Marks or variation of it, in your legal or business name or domain name nor register any Brand Feature, nor any portion or variation it, as a business name, trade name, commercial name, trademark or service mark. Search Experiences shall have complete discretion to evaluate your use and to decide whether that use violates any of the foregoing restrictions.

Trademark Symbols and Acknowledgements

Trademark Symbols
Following are guidelines for the use of trademark symbols for Search Experiences’ trademarks:

  • Properly designate (with ®, ™ or SM) in the appropriate location of the name.
  • For graphic images appearing in charts, graphs, graphics, word processing, etc., trademarks should also be designated with the proper symbol.

Trademark Acknowledgements
Following are guidelines for the use of trademark acknowledgments for Search Experiences’ trademarks:

Properly footnote and acknowledge trademark ownership, preferably identifying Search Experiences marks as being owned by Search Experiences. For example: Search Experiences, and the Search Experiences logo are trademarks or registered trademarks of Search Experiences in the United States and other countries.

Note that some Search Experiences trademarks licensed by Search Experiences to you may have specific contractual acknowledgment requirements or other restrictions. Refer to your contract or license for specific requirements.

Use for Search Experiences’ Benefit

Any use of the Licensed Marks, and any goodwill therefrom, shall inure to the benefit of Search Experiences.

Nonexclusive Remedy

You will make any changes to your use of the Licensed Marks as are requested by Search Experiences. This remedy is in addition to any other legal remedies to which Search Experiences may be entitled in relation to your use of Licensed Marks.